What does it really mean to be “wealthy”? For Chris Ehrenfeld, owner of BOLD Companies, the answer has evolved over time. Chris had the opportunity to share his journey—and his hard-earned perspective—while speaking to AVID students across Chatham County high schools.
Through a partnership with Chatham County Schools, Chris visited four high schools across Chatham County, connecting with nearly 500 students through candid conversations on entrepreneurship, financial literacy, and, most importantly, the idea that true wealth is more than just money.
What is AVID?
AVID, short for Advancement Via Individual Determination, is a national college and career readiness program designed to close opportunity gaps for students. Focused on skills like critical thinking, organization, and goal-setting, AVID empowers students to succeed in high school, college, and beyond.
For Dr. Jayme McPhatter, Instructional Program Facilitator with Chatham County Schools, bringing in local business leaders like Chris is an essential part of the program’s mission:
“We are always looking for opportunities to expose our students to real-life success stories—especially from people who built their careers right here in Chatham County.”
From Humble Beginnings to Bold Success
Chris shared his personal story with students, starting with his modest upbringing. “We didn’t have any money when I was a kid,” he admitted. “When you don’t have something, you tend to really want it.”
That desire sparked a relentless drive to succeed. With no financial safety net, Chris set his sights on education as his ticket to a better life. He studied hard, earned top grades, and was accepted into UNC-Chapel Hill’s business school—a milestone he attributes to grit and focus more than natural talent.
But it wasn’t all about chasing a paycheck. While his early career in real estate and construction was fueled by financial goals, Chris explained how his definition of success has shifted over time.
The Real Meaning of Wealth: The Wheel of Life
One of the most impactful moments of Chris’s presentation was when he introduced students to his “Wheel of Life”—a visual reminder that wealth comes in many forms.
“Money is only one spoke on the wheel,” Chris emphasized. “If you’re only focused on finances and ignore your health, relationships, personal growth, and giving back, your wheel’s going to be wobbly. True wealth is a well-rounded life.”
He encouraged students to evaluate other areas like family, friendships, health, fun, personal development, and contribution to the community. “Any 80-year-old billionaire would trade every dollar to be your age again with your health and time. Those are assets, too.”
Financial Literacy: A Non-Negotiable Life Skill
Of course, money still matters. Chris spent part of his talk diving into the importance of financial literacy—something many students admitted they hadn’t learned much about in school.
From explaining the basics of net worth and compound interest to using relatable examples like Michael Jordan’s business success, Chris made a compelling case for understanding how money works.
“You don’t have to be a millionaire to be financially intelligent,” he said. “It’s about making smart decisions, saving consistently, and letting your money work for you over time.”
The Gift of Knowledge
To help students continue their learning beyond the presentation, Chris donated nearly 500 books to AVID participants. Titles included classics like Rich Dad, Poor Dad, The 7 Habits of Highly Effective Teens, and How to Win Friends and Influence People—all books that had a profound impact on Chris’s own mindset and success.
The Takeaway: Write Your Own Story
Chris wrapped up his talk with a challenge: “Your story is barely written. Where do you want to go? What do you want your life to look like? Set your goals, surround yourself with people who lift you up, and keep building towards a balanced, meaningful life.”
For the students in attendance, it was more than a lecture—it was a conversation about possibility, choices, and redefining what success looks like.
“The money will come if you find your passion and stay disciplined. But don’t lose sight of what really makes you wealthy.”